Music really started in the South Asian region with the famous playback singer Ahmed Rushdi's song ‘Ko Ko Korina’ in 1966. Composed by Sohail Rana, the song was a blend of 1960s bubblegum pop, rock and roll twist music and Pakistani film music. This genre would later be termed as filmi pop. Veterans like Runa Laila and Alamgir started the pop industry in Pakistan. Paired with Bengali singers Runa Laila and Alamgir, the singer is considered the pioneering father of pop music, mostly hip-hop and disco, in Pakistan.